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Don’t Let Yourself or the Media, Talk You out of Voting!

Don’t Let Yourself or the Media, Talk You out of Voting! Democracy fails when the citizenry becomes too apathetic or skeptical to vote! Your individual voice matters, if every one who could vote did vote, things would change in amazing ways. If you believe in democracy, then get out and vote, get your friends to vote.
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Do You Think Like a Salesperson or Marketing Professional?

Understanding the huge difference between sales and marketing is the first step to becoming a great marketer. Greg examines the chasm that separates these interrelated, yet vastly different disciplines. By Greg Herder, May 2007 Working with real estate sales people day after day, I see a huge waste of time, money and energy that comes as…
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Marketing Lessons I’ve Learned from 30 of Years Marketing Top Agents

Greg identifies the common traits shared by some of the most successful campaigns in the 30 years since he started creating marketing campaigns for real estate professionals. By Greg Herder As I was thinking about what is in store for real estate in the years ahead, it occurred to me that for over three decades,…
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How to Find a Niche that Gives You a Long-Term Sustainable Advantage!

Agents looking for a competitive advantage in their markets need to stop looking for quantifiable benefits and start looking to make an emotional connection with a specific market segment. Greg describes how to find the right niche for you that can't be duplicated by your competitors. February 2005, By Greg Herder Agents, both rookies and veterans,…
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